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In the new “low touch” economy, where businesses have been forced to operate remotely due to COVID-19, the shifts in how we work are unlikely to be reversed. According to the World Economic Forum’s Future of Jobs 2020 Report and article on the future of jobs, more than 80% of employers expect to use remote work and digitize processes. Remote work is here to stay. The realities of remote work, digitization and rapid shifts in human capital require massive transformation in how we approach growth and performance.
With the displacement of 85 million jobs by 2025 according to the Forum, what does all of this mean for how we grow our businesses? Here some things to consider:
We understand the pressures to continue to grow our businesses by innovating on our products, services and how we go to market. Many business leaders have been quick to invest in new technologies to automate processes. While all of this is happening, we are seeing alarming increases in mental health issues at work – isolation, loneliness, overworking, Zoom fatigue – and the list will continue to grow. It’s critical for us to stop and reflect on how we provide both, including solutions.
We all know about the need for digital transformation which has accelerated in the past year. The question we must critically ask ourselves is: how do we invest in digital solutions that are both human and effective, not just efficient? It’s time to move beyond “check-the-box” technologies – where we track the tasks being completed without a true understanding of the human experience of completing the tasks.
While it is important to track the tasks being completed, we need humanizing technologies that go beyond to also measure effectiveness and the human experience. For example, we need sales tools that not only track activities but also encourage best practice sharing within teams, opportunities to be recognized and mentored, and onboarding tools that empower new hires to build authentic relationships while completing the documents and learning tools to demonstrate necessary skills for the “reskilling revolution”. We need technologies that encourage employees to get to know each other better and make it easy to connect across borders and time zones in more personalized ways.
As teams evaluate the various technologies being used, here are five questions to consider when evaluating what’s needed to maximize performance of our teams and our businesses:
At Gnowbe, our vision is to humanize the digital world, which is an intentional desire to encourage authentic human connections while leveraging technology to improve sales performance, onboarding processes, and learning – fundamental human experiences between employees, customers and partners. A critical component of maximizing performance of teams starts with enabling teams with digital tools to create, engage and measure critical information in the work flow.
We often start with the question “what to do?”. Now it’s about reflecting on the why (what are the desired outcomes?) so that we do the how in the most human way possible. It’s time for humanizing tech to redefine performance enablement.
