So-Young is a globally sought after speaker and thought leader from World Economic Forum Davos to Drucker Forum. She is a transformation designer who helps organizations and individuals stay human in an increasingly AI-powered digital world. Her work over the last 25 years focuses on better aligning purpose, values and ethics across business, tech, education and government. She has done this by founding Gnowbe, an AI-powered software platform that humanizes how we train, learn and engage, and Awaken Group, a human-centered transformation design firm that catalyzes growth for value creation. So-Young is the author of 'Inside Out', global speaker and thought leader where she regularly speaks and writes about tech, values, humanity and the future of human development at places including the World Economic Forum as a Young Global Leader since 2014, Forbes, Davos, TEDx, Huffington Post, and Drucker Forum. So-Young holds a BA with Honors from the University of Pennsylvania and an MBA from Harvard University.

With her background at McKinsey, Citigroup, and as the Founding Chairman of Awaken Group, a human-centered transformation design firm, So-Young has been a strategic advisor to global leaders across the US, Asia, Europe, Middle East and Africa. She has been a Young Global Leader by the World Economic Forum since 2014. So-Young is the author of 'Inside Out', global speaker and thought leader across multiple platforms including WEF, Forbes, Davos, TEDx, Huffington Post, and Drucker Forum. She is a strategic advisor and on the boards of Tower Capital Asia, Tapouts (social and emotional well being for children), Care for Children (placing millions of orphans into loving homes), Young Professionals' Group (mentoring next generation) and founding member of SEA Founders (largest ecosystem of tech founders across Southeast Asia).