NGO Empowerment

Learn how Yes4Youth (YES), a South African non-profit organization, leveraged Gnowbe’s platform to deliver scalable skills training to unemployed youth. By providing accessible, mobile-first learning experiences, YES was able to empower thousands of young people with the practical skills needed to enter the workforce and build sustainable careers.

The Challenge

YES works with unemployed youth across South Africa, and needed a way to teach workplace behaviors that a textbook or a classroom lecture couldn’t deliver on their own.

“You can’t teach youth behaviors in a conventional way — through a textbook or from someone standing in front of a classroom. We needed a platform that allowed us to deliver learning in a familiar way that resonates.”

— Dr. Ismail Tashmia, CEO, YES

The Solution

Gnowbe’s mobile-first platform let YES roll out training in a format young people already knew how to use — and let YES staff manage and scale it themselves.

“I had a very good experience getting introduced to the Gnowbe dashboard. It was a highly transferable skill that we could replicate to train and expand our own team. Having worked with previous dashboards, Gnowbe’s platform proved to be extremely fluid and user-friendly. Even someone without a tech background is able to engage with it very easily.”

— Asanda Madosi, Digital Liaison and Impact Analyst, YES

The Results

The behavior change showed up almost immediately — and gave YES a way to identify and fast-track its top performers.

“Right after a youth has finished a module, we watch them exhibit these behaviors.”

“We are able to very quickly see the superstars and their performance, and funnel them into bigger opportunities.”

— Dr. Ismail Tashmia, CEO, YES

For the youth themselves, the impact went beyond employment metrics:

“The Gnowbe app has changed my life as I now know what I want in life.”

— Frolinah Malaza, YES graduate, now Community Developer in Agricultural Spaces at YES